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Department of Marketing.
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International expansion of small high technology based firms : the role of external linkages in international growth and development
Creator:
Jones, Marian Vanessa
Date:
1998
Department, School or Faculty:
Department of Marketing.
The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
Creator:
Hayer, Jaswinder Singh
Date:
2001
Department, School or Faculty:
Department of Marketing.
Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
Creator:
Higgins, Leighanne.
Date:
2014
Department, School or Faculty:
Department of Marketing.
A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Creator:
Brodbeck, Heinz.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
Creator:
Sherif, Hassan S. A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
Creator:
Alexander, Matthew James.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Brand promise delivery from the customer-interface : employees' persepective
Creator:
Punjaisri, Khanyapuss.
Date:
2008
Department, School or Faculty:
Department of Marketing.
"Consuming Kate" : unpacking royal celebrity
Creator:
Logan, Ashleigh.
Date:
2013
Department, School or Faculty:
Department of Marketing.
Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
Creator:
Kassem, Mohammed Fathy El-Sayed Mohammed
Date:
1985
Department, School or Faculty:
Department of Marketing.
An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
Creator:
Analogbei, Mathew Abanum
Date:
2012
Department, School or Faculty:
Department of Marketing.
Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
Creator:
Lim, Cheng Hwa.
Date:
1997
Department, School or Faculty:
Department of Marketing.
Trading Off : a grounded theory of pharmaceutical decision-making
Creator:
Black, Iain Russell
Date:
1999
Department, School or Faculty:
Department of Marketing.
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T
Date:
1996
Department, School or Faculty:
Department of Marketing.
An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
Creator:
Osei-Frimpong, Kofi
Date:
2015
Department, School or Faculty:
Department of Marketing.
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon.
Date:
2017
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
Creator:
Kheir-El-Din, Amr Hassan
Date:
1990
Department, School or Faculty:
Department of Marketing.
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
Creator:
Grougiou, Vassiliki Elias.
Date:
2008
Department, School or Faculty:
Department of Marketing.
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
Creator:
Grumball, Sarah Cara
Date:
2012
Department, School or Faculty:
Department of Marketing.
Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
Creator:
Solberg, Carl Arthur
Date:
1994
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of competitive performance in the British car market
Creator:
El Morsy, Gamal El-Din Mohamad.
Date:
1986
Department, School or Faculty:
Department of Marketing.
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