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Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
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The interplay between social capital and the development of small professional firms
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"Consuming Kate" : unpacking royal celebrity
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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Negatively-valenced influencing behaviour: forms, triggers and impacts
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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