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Customer experience in the business-to-business context, drivers, measures and consequences
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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The interplay between social capital and the development of small professional firms
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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A study of target receivers' perception of the process of endorsement in advertising
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
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International opportunity enactment by small and medium sized enterprises in the UK
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Examining the online customer experience during a utilitarian search for online business advisory information and services
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International strategic alliances in the UK fresh produce industry
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Constructing a practioner-based model of selecting celebrity endorsers
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Perception and management of risk in the construction industry
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Framing practices, spaces and socialities of consumption in vintage
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National and organisational cultures and the influences on cross-border post-acquisition management and performance
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