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Key elements of building and developing online communities
1 of 20
Investigation into the dynamics of the B2B service of Audience Development agencies
2 of 20
Virtual globals - marketspace and the internationalism of small technology-based firms
3 of 20
The management of customer feedback in the development of service orientation in the public sector
4 of 20
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
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Exploring leaders' strategies for managing negative emotions of sales people
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A study of consumers' identity construction within food culture
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The analysis of consumers' decision-making style dimensions across different product classes
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
9 of 20
Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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How firms learn about new product development in their business networks
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Joint ventures in the Peoples's Republic of China
13 of 20
Customers' behavioural contribution to the service encounter
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The adoption of the marketing concept in the Iraqi food industry
15 of 20
The role of legal and managerial competences in the delivery of professional legal services
16 of 20
Understanding tourists' holiday destination choices through the construct of perceived value
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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The strategic management of technology as a source of competitive advantage in small high tech firms
19 of 20
Marketing strategy in the State trading organisations in Iraq
20 of 20