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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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Managing Customer Relationships MK416 exam papers
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Brand Management MK500 exam papers
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Brand Management MK412 exam papers
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Advances in Consumer Behaviour MK410 exam papers
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Small Business Marketing MK425 exam papers
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Social Marketing MK418 exam papers
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Sports Marketing MK419 exam papers
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Business Relationship Marketing MK428 exam papers
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Tourism Marketing MK424 exam papers
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Advances in Marketing Communications MK421 exam papers
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Introduction to Marketing MK111 exam papers
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The influence of social eWOM information on attitude formation for aesthetic products, the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking, a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM), the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets, The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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