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The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Understanding Muslim consumers' acceptance of self-service technologies
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Message variation and source credibility in advertising
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A study of switching behaviours in the B2B service sector
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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Marketing strategy in the State trading organisations in Iraq
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The strategic management of technology as a source of competitive advantage in small high tech firms
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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Understanding tourists' holiday destination choices through the construct of perceived value
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The role of legal and managerial competences in the delivery of professional legal services
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The adoption of the marketing concept in the Iraqi food industry
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Customers' behavioural contribution to the service encounter
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Joint ventures in the Peoples's Republic of China
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How firms learn about new product development in their business networks
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
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The analysis of consumers' decision-making style dimensions across different product classes
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A study of consumers' identity construction within food culture
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Exploring leaders' strategies for managing negative emotions of sales people
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