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Consuming Kate, unpacking the feminine ideologies surrounding the celebrity princess brand
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations, the case of business information systems
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The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Effective exporting, an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
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Understanding Muslim consumers' acceptance of self-service technologies
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Competitive marketing strategy, a study of competitive performance in the British car market
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The nature of corporate identity, an explanatory study undertaken within BBC Scotland
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Message variation and source credibility in advertising
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Strategy development in Globalising markets, the case of Norwegian small and medium sized firms
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Drawing the line, understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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Marketing hotel operations, an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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A study of switching behaviours in the B2B service sector
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing, A cross country analysis
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Brand promise delivery from the customer-interface, employees' persepective
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Marketing strategy in the State trading organisations in Iraq
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Competitive marketing strategy, a study of Japanese firms' competitive performance in the British market
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The strategic management of technology as a source of competitive advantage in small high tech firms
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An examination of value co-creation at the micro level in a healthcare setting, a dyadic approach
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market, an institutional and transaction cost perspective
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