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"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
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An investigation of antecedents to social media engagement behaviours
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Sports Marketing MK419 exam papers
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Brand Management MK412 exam papers
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Brand Management MK500 exam papers
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Advances in Consumer Behaviour MK410 exam papers
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Managing Customer Relationships MK416 exam papers
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Social Marketing MK418 exam papers
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Small Business Marketing MK425 exam papers
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Tourism Marketing MK424 exam papers
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Advances in Marketing Communications MK421 exam papers
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Foreign direct investment in developing countries, an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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Canadian SMEs, export barriers and the internet
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Introduction to Marketing MK111 exam papers
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"Narratives of redemption", consumers' identity re-construction after having overcome a spell of poverty
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Key marketing factors in SMEs' international market entry mode choice
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Business Relationship Marketing MK428 exam papers
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Footsteps into the forgotten, consuming obsolescence
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Exploring the meanings of alternative consumption spaces, a visual analysis of the Barras marketplace
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Marketing of management education, a case study related to the Strathclyde Business School
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Entrepreneurial orientation and marketing capabilities, a study on the performance of small and medium enterprises in the United Kingdom
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Rethinking brand management, a cultural perspective on brand iconicity and identity politics
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The use of social media by exporting B2B SMEs, implications for performance
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Online fashion shopping experiences, web atmospherics and consumer's emotions
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Negatively-valenced influencing behaviour : forms, triggers and impacts
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Relationship governance : structure and performance in industrial markets
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The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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The influence of social eWOM information on attitude formation for aesthetic products, the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking, a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM), the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets, The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations, a study of the application of marketing techniques and practices in the Scottish arts organisations
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The interplay between social capital and the development of small professional firms
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"Consuming Kate", -unpacking royal celebrity
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries, the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Keeping clients in line, a grounded theory explaining how veterinary surgeons control their clients
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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