Thesis

Understanding the components of consumer assemblages, within the context of food-insecurity in Royston, Glasgow

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Awarding institution
  • University of Strathclyde
Date of award
  • 2025
Thesis identifier
  • T17249
Person Identifier (Local)
  • 201694736
Qualification Level
Qualification Name
Department, School or Faculty
Abstract
  • This thesis examines food-insecurity within an urban demographic of Glasgow, which is recognised within public, private, and government sectors, as a substantial societal concern. The overall aim of this research is to provide a thorough understanding of food-insecurity, by exploring the lived experience of those involved within the receipt and delivery of supplementary food provision. With consumer research as its core, this study considers literature from the aspect of consumption, vulnerability, poverty, food-insecurity, and assemblages. The contextual underpinning contained within this ethnographic work, is the urban demographic of Royston, Glasgow, which despite aspects of community regeneration and transformation, has remained within the most deprived areas across Scotland. The thesis considers three key research objectives within the investigation: to understand heterogenous cultural phenomena, to investigate relations between those phenomena, and to identify what relations impact upon the stability of the food insecurity landscape. The findings contribute to consumer research assemblages by making three contributions to knowledge: firstly, it highlights distinct conditions that impede access to supplementary food provision through the role of boundary making and levels of vulnerability. Secondly, it provides empirical evidence of how people experience socio-spatial disadvantage, which increases aspects of vulnerability. Thirdly, through examining the food-insecurity landscape, this work identifies socially created marketplace tensions which occur between people and resources. The work concludes by emphasising the importance for subsequent marketing research, to duly explore, innovate, and respond to entangled social issues.
Advisor / supervisor
  • Hamilton, Kathy
  • Tonner, Andrea
Resource Type
DOI
Date Created
  • 2024

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