Thesis

Designing a value framework for servitised medtech solutions : aligning offerings with healthcare providers’ perceptions

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Awarding institution
  • University of Strathclyde
Date of award
  • 2025
Thesis identifier
  • T17462
Person Identifier (Local)
  • 201565714
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Qualification Name
Department, School or Faculty
Abstract
  • The medtech industry is transitioning from a product-centric model to a service-oriented approach, known as servitisation, where companies offer integrated solutions that combine medical devices with value-added services. This shift emphasises delivering outcomes and performance, enhancing customer relationships, differentiation and sustainable revenue. However, for servitised solutions to succeed, they must align with healthcare providers’ diverse perceptions of value. Existing value frameworks, which often focus on individual products, do not adequately assess these integrated solutions. This research adopts a qualitative approach, structured in three phases, to develop a value framework that provides the necessary value criteria to assess servitised medtech solutions. The framework will align these offerings with the key value drivers and expectations of healthcare providers, addressing the current gap in evaluating integrated medtech solutions and guiding companies toward better value creation in healthcare. In the first phase, a thematic analysis extracts key value criteria from existing healthcare value frameworks, procurement guidelines and health technology assessments(HTAs). Phases 2 and 3 involve interviews with healthcare professionals (HCPs) and executive leaders from a single medtech company, providing empirical data on the value drivers that transform a medical device into an integrated solution, as perceived by healthcare providers. The findings suggest that an effective value framework for servitised medtech offerings should focus on three core criteria: a) supporting business growth and operational excellence, b) fostering connected care through care pathways and digitalisation and c) enhancing the sustainability of the healthcare ecosystem with a focus on patient-centred care. This study contributes to existing research by establishing foundational criteria for assessing servitised offerings and identifying key value drivers from healthcare providers’ perspectives. These insights can inform decision-making on adopting servitised business models, market segmentation and solution design. However, the study’s limitations include the small sample size and data from a single medtech company, which may limit the generalisability of the findings. Future research could explore how medtech companies design and scale solutions to maximise value, improve patient outcomes and promote healthcare sustainability. Expanding the stakeholder base and using a mixed-methods approach would strengthen the robustness and generalisability of the findings.
Advisor / supervisor
  • Morton, Alec (Writer on management science)
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DOI

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