An examination of entrepreneurial risk behaviour incorporating the somantic marker hypothesis
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- University of Strathclyde
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- Although often it is often assumed to be the case, the matter of whether entrepreneurs are more risky than the general population is actually a subject of fierce debate. Although the academic community has made progress, there have been limited attempts at exploring entrepreneurial risk through experimental measures, and in incorporating the influence of emotion into entrepreneurial risk behaviour. In this study entrepreneurial risk behaviour was examined through the application of the Somatic Marker Hypothesis, a theory of decision making derived from neurological research into the role of emotion. 14 Entrepreneurs and 14 Managers completed a version of the Iowa Gambling Task while their skin conductance responses were recorded. Results suggested that there were no differences between groups. It is argued that this result may be an artefact of design issues in the task, and that further research should be targeted at developing more sensitive measures of the Somatic Marker Hypothesis.
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- This thesis was previously held under moratorium from 11th June 2013 until 11th June 2014.
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|File||2021-07-02||University of Strathclyde|