Media coverage of SMEs in Nigeria, the imperative for national development

Rights statement
Awarding institution
  • University of Strathclyde
Date of award
  • 2014
Thesis identifier
  • T13837
Qualification Level
Qualification Name
Department, School or Faculty
  • Anchored on three theories of the press (agenda setting, social responsibility and development media), this study examined the volume of coverage and the extent of prominence given to Small and Medium Scale Enterprises (SMEs) in Nigerian print media and the implication for national development. While content analysis is used as the research design, purposive sampling method was used to select two Nigeria's most popular newspapers (Punch and Guardian), and two magazines (The News and Tell) respectively. The same method was used to select a total of 1,728 editions of the two newspapers and 576 editions of the two magazines for study. Together, a total of 2,304 editions of the newspapers and magazines between 1997 and 2009 were content analysed. Coding schedule was designed for the recording of identified variables while five open-ended questions were administered to 60 respondents selected by quota sampling from among the six designated research population groupings. Since the research methodology is qualitative in nature and procedure, the researcher employed the use of statistical program for social scientists (SPSS) to record and analyse the data. Frequency tables and charts were used to illustrate the findings. The study's findings showed that both newspapers and magazines in Nigeria did not give sufficient coverage and prominence to SMEs and related activities to the extent it can foster employment generation, poverty reduction and overall national development. Particularly, the study revealed that the media paid less attention to reporting Nigerian women participation in SMEs activities despite their significant population and potentials; a reason for their vulnerability to poverty. To reposition the media for optimal performance, the study among others, suggested that the media industry be recapitalised for self-sustenance while the government provides enabling environment for general economic growth and also, establish true community media to cater for development information needs of Nigeria's sharply divergent rural-urban populace.
Resource Type
Date Created
  • 2014
Former identifier
  • 1039421