Thesis
The essentials of social marketing
- Creator
- Rights statement
- Awarding institution
- University of Strathclyde
- Date of award
- 1988
- Thesis identifier
- T6184
- Qualification Level
- Qualification Name
- Department, School or Faculty
- Abstract
- This thesis is submitted under Regulation 20.1.35 and is based on a series of eighteen papers published between 1981 and 1988. It concerns the nature of social marketing. This is discussed in two sections. The first examines the contribution that conventional marketing can make to health education. The second reverses this process and looks at the contribution that a social marketing approach to health education can make to the theory and practice of conventional marketing. A final chapter then draws conclusions and looks to the future.
- Advisor / supervisor
- Cannon, Tom
- Fletcher, Keith
- Baker, Michael
- Resource Type
- DOI
- EThOS ID
- uk.bl.ethos.493285
Relations
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