Thesis
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
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- Rights statement
- Awarding institution
- University of Strathclyde
- Date of award
- 1995
- Thesis identifier
- T10120
- Qualification Level
- Qualification Name
- Department, School or Faculty
- Resource Type
- DOI
- EThOS ID
- uk.bl.ethos.248621
- Date Created
- 1995
- Former identifier
- 995938173402996
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PDF for thesis 248621_VOL1 | 2021-07-02 | Public | Download | |
PDF for thesis 248621_VOL2 | 2021-07-02 | Public | Download | |
PDF for thesis 248621_VOL3 | 2021-07-02 | Public | Download |