Thesis

The effect of internal market orientation and family-work balance actions on salespeople’s perception of family-work balance and their performance

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Awarding institution
  • University of Strathclyde
Date of award
  • 2025
Thesis identifier
  • T17531
Person Identifier (Local)
  • 201583258
Qualification Level
Qualification Name
Department, School or Faculty
Abstract
  • The thesis explores the impact of investing resources in creating a family–work balanced (FWB) working environment and adopting internal market orientation (IMO) on the wellbeing of employees and the organization. The aim is twofold: to understand what drives employees’ perception of FWB within the organization and to explore the impact of employees’ perceived FWB on their job satisfaction and performance. The objectives of this study include an examination how employees’ workplace expectations, individual differences, and competencies affect their perception of FWB and its impact on their performance and exploring how the adoption of IMO and FWB policies jointly influence employees’ perception of balance between work and family/personal life. The research involved the sales departments of 166 commercial companies in Greece and considered two levels: the managerial (corporate) level and the employee level. This thesis makes several contributions to literature. It presents a new perspective by jointly examining FWB and IMO, which have previously been researched separately. It also makes a methodological contribution by integrating multiple levels of analysis in IMO and FWB research using structural equation modelling for multilevel analysis. Additionally, it offers practical proposals for effectively managing IMO adoption and FWB actions. Overall, this thesis bridges the two highly related research streams of IMO and FWB and attempts to answer some of the questions the extant literature has not addressed.
Advisor / supervisor
  • Jafari, Aliakbar
  • Gounaris, Spiros
Resource Type
DOI
Date Created
  • 2024

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