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Department of Marketing
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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
Creator:
Hartmann, Kim
Date:
2024
Department, School or Faculty:
Department of Marketing
The impact of business model on innovation performance
Creator:
Chou, Chia-Hao
Date:
2023 and 2024
Department, School or Faculty:
Department of Marketing
An investigation of the interventional role of perceived norms on greener choice
Creator:
Zhou, Yuanyuan
Date:
2024 and 2023
Department, School or Faculty:
Department of Marketing
Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
Creator:
Mainz, Marsaili
Date:
2023
Department, School or Faculty:
Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Creator:
Mwenje, Tichakunda
Date:
2023
Department, School or Faculty:
Department of Marketing
Transformative service experiences in a mundane service setting
Creator:
Abu, Mimi Liana
Date:
2023
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
Creating a circular revolution : the Glasgow textile sector
Creator:
Darbyshire, Victoria Louise
Date:
2023
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
Creator:
Scally, Thomas
Date:
2022
Department, School or Faculty:
Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
Creator:
Chan, Kah Chee
Date:
1994
Department, School or Faculty:
Department of Marketing
Brand Building in a Fmcg Environment
Department, School or Faculty:
Department of Marketing
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