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Becker, Sven H.
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The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
Creator:
Becker, Sven H.
Date:
1995
Department, School or Faculty:
Department of Marketing
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Thesis
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Doctoral thesis
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Creator
Becker, Sven H.
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Department, School or Faculty
Department of Marketing
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Date
1995
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