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Department of Marketing.
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
Creator:
Gahein, Mohammed Mohammed
Date:
1986
Department, School or Faculty:
Department of Marketing.
International technology transfer : the case of licensing in Nigeria
Creator:
Monye, Sylvester O
Date:
1989
Department, School or Faculty:
Department of Marketing.
Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
Creator:
Higgins, Leighanne.
Date:
2014
Department, School or Faculty:
Department of Marketing.
Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
Creator:
El-Hajjar, Sawsan Yehia
Date:
1991
Department, School or Faculty:
Department of Marketing.
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula.
Date:
2004
Department, School or Faculty:
Department of Marketing.
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creator:
Johnson, Jeffrey E.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Creator:
Banerjee, Madhumita.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Key marketing factors in SMEs' international market entry mode choice
Creator:
Borchert, Oliver M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
The use of social media by exporting B2B SMEs : implications for performance
Creator:
Abdelmoety, Ziad.
Date:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing.
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Creator:
Huang, Lu.
Date:
2019
Department, School or Faculty:
Department of Marketing.
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Anderson, Stephanie Louise
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Abdel-Aziz Mostafa, Rasha Hussein
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Abdel-Mohsen, Tawfik Mohamed
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Abdelmoety, Ziad.
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Hamilton, Kathy
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Wilson, Alan
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Gounaris, Spiros
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Hewer, Paul
3
Wagner, Beverly
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Ministry of Higher Education, Egypt
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Department, School or Faculty
Department of Marketing.
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145
Strathclyde Business School.
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International Business Unit.
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Scottish Hotel School.
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2012
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1986
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