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McLean, Graeme
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Creator:
Mwenje, Tichakunda
Date:
2023
Department, School or Faculty:
Department of Marketing
Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
Creator:
Alyahya, Mansour
Date:
2019
Department, School or Faculty:
Department of Marketing
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McLean, Graeme
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