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Mwenje, Tichakunda
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Creator:
Mwenje, Tichakunda
Date:
2023
Department, School or Faculty:
Department of Marketing
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Doctoral thesis
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Mwenje, Tichakunda
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Doherty, Anne Marie
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McLean, Graeme
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2023
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