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Department of Marketing
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Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula
Date:
2004
Department, School or Faculty:
Department of Marketing
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creator:
Johnson, Jeffrey E.
Date:
2001
Department, School or Faculty:
Department of Marketing
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Creator:
Banerjee, Madhumita
Date:
2006
Department, School or Faculty:
Department of Marketing
Key marketing factors in SMEs' international market entry mode choice
Creator:
Borchert, Oliver M.
Date:
2016
Department, School or Faculty:
Department of Marketing
The use of social media by exporting B2B SMEs : implications for performance
Creator:
Abdelmoety, Ziad
Date:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Creator:
Huang, Lu
Date:
2019
Department, School or Faculty:
Department of Marketing
Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Creator:
Haslam, Simon
Date:
1999
Department, School or Faculty:
Department of Marketing
How firms learn about new product development in their business networks
Creator:
Liu, Rebecca Ru-Yuh
Date:
2010
Department, School or Faculty:
Department of Marketing
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Creator:
Logie-MacIver, Elizabeth M.
Date:
2005
Department, School or Faculty:
Department of Marketing
Social marketing and the mental health exchange : the case of young men
Creator:
McGuire, Darren Alexander
Date:
2011
Department, School or Faculty:
Department of Marketing
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