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Department of Marketing.
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An investigation of antecedents to social media engagement behaviours
Creator:
Goddard, Tara A.
Date:
2020
Department, School or Faculty:
Department of Marketing.
Trading Off : a grounded theory of pharmaceutical decision-making
Creator:
Black, Iain Russell
Date:
1999
Department, School or Faculty:
Department of Marketing.
Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
Creator:
Alexander, Matthew James.
Date:
2012
Department, School or Faculty:
Department of Marketing.
The role of legal and managerial competences in the delivery of professional legal services
Creator:
Stokeld, Susan
Date:
2011
Department, School or Faculty:
Department of Marketing.
The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
Creator:
El-Ghitany, Shawky El-Shahat
Date:
1989
Department, School or Faculty:
Department of Marketing.
Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
Creator:
Lim, Cheng Hwa.
Date:
1997
Department, School or Faculty:
Department of Marketing.
The adoption of the marketing concept in the Iraqi food industry
Creator:
Al-Rawi, Khalid Whayeb.
Date:
1988
Department, School or Faculty:
Department of Marketing.
Customers' behavioural contribution to the service encounter
Creator:
Katsaridou, Iliana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
Creator:
Hackley, Christopher E.
Date:
1999
Department, School or Faculty:
Department of Marketing.
Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
Creator:
Al-Sulaiti, Khalid Ibrahim
Date:
1997
Department, School or Faculty:
Department of Marketing.
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Anderson, Stephanie Louise
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Abdelmoety, Ziad.
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Hamilton, Kathy
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Ministry of Higher Education, Egypt
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Department, School or Faculty
Department of Marketing.
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145
Strathclyde Business School.
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Scottish Hotel School.
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