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Department of Marketing.
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International Business Management MK415 exam papers
Department, School or Faculty:
Department of Marketing.
"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
Creator:
Stephan, Julius Michael
Date:
2020
Department, School or Faculty:
Department of Marketing.
The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
Creator:
Hussein, Hussein Mousa Ragheb.
Date:
1982
Department, School or Faculty:
Department of Marketing.
Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
Creator:
Abdel-Aziz Mostafa, Rasha Hussein
Date:
2003
Department, School or Faculty:
Department of Marketing.
Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
Creator:
Plakoyiannaki, Maria - Emmanuella
Date:
2002
Department, School or Faculty:
Department of Marketing.
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Creator:
Stankovic, Tajana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
Creator:
Onyia, Okey Peter.
Date:
2009
Department, School or Faculty:
Department of Marketing.
Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
Creator:
Abou-Kahf, Abdelsalam M.
Date:
1985
Department, School or Faculty:
Department of Marketing.
Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
Creator:
Cydzik, Anna.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Footsteps into the forgotten : consuming obsolescence
Creator:
Anderson, Stephanie Louise
Date:
2016
Department, School or Faculty:
Department of Marketing.
Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
Creator:
Siampos, Anastasios.
Date:
2019
Department, School or Faculty:
Department of Marketing.
Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
Creator:
Morieux, Yves V. H
Date:
1986
Department, School or Faculty:
Department of Marketing.
Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
Creator:
Logan, Ashleigh T. J. M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Marketing of management education : a case study related to the Strathclyde Business School
Creator:
Palihawadana, D.
Date:
1992
Department, School or Faculty:
Department of Marketing.
Online fashion shopping experiences : web atmospherics and consumer's emotions
Creator:
Kawaf, Fatema.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Relationship governance: structure and performance in industrial markets
Creator:
O'Toole, Thomas
Date:
1997
Department, School or Faculty:
Department of Marketing.
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
Creator:
Pyper, Keith.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Search behaviour : an analysis of information collection and usage during the decision process
Creator:
Fletcher, Keith, 1948-
Date:
1986
Department, School or Faculty:
Department of Marketing.
International strategy in professional business service industries : the case of the international marketing communications sector in UK
Creator:
Boojihawon, Dev K.
Date:
2003
Department, School or Faculty:
Department of Marketing.
Innovation in a high technology B2B context : exploring networks, processes and management
Creator:
Möhring, Monika Maria
Date:
2013
Department, School or Faculty:
Department of Marketing.
High growth firms in Scotland : customer perceived value creation and rapid firm growth
Creator:
Mawson, Suzanne
Date:
2013
Department, School or Faculty:
Department of Marketing.
Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia
Creator:
Kamaruddin, Abdul Razak
Date:
1993
Department, School or Faculty:
Department of Marketing.
Analysing the critical influences on export entrepreneurship in a developing country environment : a focus on Nigerian manufacturing firms
Creator:
Ibeh, Kevin Iyk Nnamdi
Date:
1998
Department, School or Faculty:
Department of Marketing.
The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study
Creator:
McFadyen, Lynn.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
Creator:
Guthrie, Wendy.
Date:
2000
Department, School or Faculty:
Department of Marketing.
Consumer policy in the less developed countries : a Saudi Arabian context
Creator:
Habib, Raad Abdul-Kareem
Date:
1988
Department, School or Faculty:
Department of Marketing.
Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
Creator:
Abdel-Mohsen, Tawfik Mohamed
Date:
1986
Department, School or Faculty:
Department of Marketing.
Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
Creator:
Anderson, Stephanie Louise
Date:
2013
Department, School or Faculty:
Department of Marketing.
Mind stretching : a grounded theory for enhancing organisational creativity
Creator:
Andriopoulos, Constantine A.
Date:
2000
Department, School or Faculty:
Department of Marketing.
Factors associated with successful exporters : empirical evidence from Malaysia
Creator:
Mohamad, Osman Bin
Date:
1994
Department, School or Faculty:
Department of Marketing.
The contribution of market orientation to business success in the Libyan transitional economy : a mixed-methods approach
Creator:
Elkrghli, Sabri G. M.
Date:
2010
Department, School or Faculty:
Department of Marketing.
A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs
Creator:
Schellenberg, Michael Andreas Nicolas.
Date:
2017
Department, School or Faculty:
Strathclyde Business School. and Department of Marketing.
Alliances and acquisitions : the selection process in the civil airline industry
Creator:
Signorini, Alessandro.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Unpacking visitor engagement : examining drivers of engagement in museums
Creator:
Taheri, Babak.
Date:
2011
Department, School or Faculty:
Department of Marketing.
Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food
Creator:
McDougall, Natalie.
Date:
2018
Department, School or Faculty:
Department of Marketing.
The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
Creator:
Felzensztein Jiminez, Christian R.
Date:
2005
Department, School or Faculty:
Department of Marketing.
Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
Creator:
Morrison, Roberta.
Date:
2013
Department, School or Faculty:
Department of Marketing.
The international marketing of educational services : implications for long-term policy planning
Creator:
Roche, Damien
Date:
1992
Department, School or Faculty:
Department of Marketing.
The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
Creator:
Bell, James David.
Date:
1994
Department, School or Faculty:
Department of Marketing.
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
Creator:
Stewart, Malcolm Hynd
Date:
2012
Department, School or Faculty:
Department of Marketing.
International expansion of small high technology based firms : the role of external linkages in international growth and development
Creator:
Jones, Marian Vanessa
Date:
1998
Department, School or Faculty:
Department of Marketing.
The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
Creator:
Hayer, Jaswinder Singh
Date:
2001
Department, School or Faculty:
Department of Marketing.
Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
Creator:
Higgins, Leighanne.
Date:
2014
Department, School or Faculty:
Department of Marketing.
A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Creator:
Brodbeck, Heinz.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
Creator:
Sherif, Hassan S. A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
Creator:
Alexander, Matthew James.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Brand promise delivery from the customer-interface : employees' persepective
Creator:
Punjaisri, Khanyapuss.
Date:
2008
Department, School or Faculty:
Department of Marketing.
"Consuming Kate" : unpacking royal celebrity
Creator:
Logan, Ashleigh.
Date:
2013
Department, School or Faculty:
Department of Marketing.
Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
Creator:
Kassem, Mohammed Fathy El-Sayed Mohammed
Date:
1985
Department, School or Faculty:
Department of Marketing.
An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
Creator:
Analogbei, Mathew Abanum
Date:
2012
Department, School or Faculty:
Department of Marketing.
Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
Creator:
Lim, Cheng Hwa.
Date:
1997
Department, School or Faculty:
Department of Marketing.
Trading Off : a grounded theory of pharmaceutical decision-making
Creator:
Black, Iain Russell
Date:
1999
Department, School or Faculty:
Department of Marketing.
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T
Date:
1996
Department, School or Faculty:
Department of Marketing.
An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
Creator:
Osei-Frimpong, Kofi
Date:
2015
Department, School or Faculty:
Department of Marketing.
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon.
Date:
2017
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
Creator:
Kheir-El-Din, Amr Hassan
Date:
1990
Department, School or Faculty:
Department of Marketing.
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
Creator:
Grougiou, Vassiliki Elias.
Date:
2008
Department, School or Faculty:
Department of Marketing.
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
Creator:
Grumball, Sarah Cara
Date:
2012
Department, School or Faculty:
Department of Marketing.
Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
Creator:
Solberg, Carl Arthur
Date:
1994
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of competitive performance in the British car market
Creator:
El Morsy, Gamal El-Din Mohamad.
Date:
1986
Department, School or Faculty:
Department of Marketing.
International technology transfer : the case of licensing in Nigeria
Creator:
Monye, Sylvester O
Date:
1989
Department, School or Faculty:
Department of Marketing.
Small firm strategic alliances : the UK hotel industry
Creator:
Morrison, Alison J.
Date:
1995
Department, School or Faculty:
Scottish Hotel School. and Department of Marketing.
The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
Creator:
Lee, Angie Lay Kiok
Date:
1993
Department, School or Faculty:
Department of Marketing.
The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
Creator:
Chi, Shan Ju (Christine).
Date:
2012
Department, School or Faculty:
Department of Marketing.
Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
Creator:
Higggins, Leighanne.
Date:
2010
Department, School or Faculty:
Department of Marketing.
An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
Creator:
Oburai, Prathap.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Response to foreign investment regulations in Nigeria : the bargaining power model
Creator:
Ndackson, Danjuma
Date:
1987
Department, School or Faculty:
Department of Marketing.
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula.
Date:
2004
Department, School or Faculty:
Department of Marketing.
Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
Creator:
El-Hajjar, Sawsan Yehia
Date:
1991
Department, School or Faculty:
Department of Marketing.
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creator:
Johnson, Jeffrey E.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
Creator:
Al-Sulaiti, Khalid Ibrahim
Date:
1997
Department, School or Faculty:
Department of Marketing.
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Creator:
Banerjee, Madhumita.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Creator:
Logie-MacIver, Elizabeth M.
Date:
2005
Department, School or Faculty:
Department of Marketing.
The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
Creator:
Hackley, Christopher E.
Date:
1999
Department, School or Faculty:
Department of Marketing.
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Creator:
Huang, Lu.
Date:
2019
Department, School or Faculty:
Department of Marketing.
Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Creator:
Haslam, Simon.
Date:
1999
Department, School or Faculty:
Department of Marketing.
Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
Creator:
Dammann, Sven
Date:
2013
Department, School or Faculty:
Department of Marketing.
Social marketing and the mental health exchange : the case of young men
Creator:
McGuire, Darren Alexander.
Date:
2011
Department, School or Faculty:
Department of Marketing.
Negatively-valenced influencing behaviour: forms, triggers and impacts
Creator:
Azer, Jaylan
Date:
2018
Department, School or Faculty:
Department of Marketing.
Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Creator:
Das, Sudipta
Date:
2016
Department, School or Faculty:
Department of Marketing.
The use of social media by exporting B2B SMEs : implications for performance
Creator:
Abdelmoety, Ziad.
Date:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing.
Key marketing factors in SMEs' international market entry mode choice
Creator:
Borchert, Oliver M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
Creator:
Goode, Amy
Date:
2018
Department, School or Faculty:
Department of Marketing.
An investigation of antecedents to social media engagement behaviours
Creator:
Goddard, Tara A.
Date:
2020
Department, School or Faculty:
Department of Marketing.
Sports Marketing MK419 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK412 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK500 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Consumer Behaviour MK410 exam papers
Department, School or Faculty:
Department of Marketing.
Managing Customer Relationships MK416 exam papers
Department, School or Faculty:
Department of Marketing.
Social Marketing MK418 exam papers
Department, School or Faculty:
Department of Marketing.
Small Business Marketing MK425 exam papers
Department, School or Faculty:
Department of Marketing.
Tourism Marketing MK424 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Marketing Communications MK421 exam papers
Department, School or Faculty:
Department of Marketing.
Canadian SMEs, export barriers and the internet
Creator:
Maltby, Neil
Date:
2011
Department, School or Faculty:
Department of Marketing.
Introduction to Marketing MK111 exam papers
Department, School or Faculty:
Department of Marketing.
Business Relationship Marketing MK428 exam papers
Department, School or Faculty:
Department of Marketing.
The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
Creator:
Horan, Conor
Date:
2016
Department, School or Faculty:
Department of Marketing.
Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
Creator:
McGregor, Sue L. T.
Date:
1992
Department, School or Faculty:
Department of Marketing.
The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
Creator:
El-Ghitany, Shawky El-Shahat
Date:
1989
Department, School or Faculty:
Department of Marketing.
Examining consumers' continued use of retailers' branded mobile applications
Creator:
Al-Nabhani, Khalid
Date:
2019
Department, School or Faculty:
Department of Marketing.
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