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Department of Marketing.
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Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Creator:
Haslam, Simon.
Date:
1999
Department, School or Faculty:
Department of Marketing.
How firms learn about new product development in their business networks
Creator:
Liu, Rebecca Ru-Yuh.
Date:
2010
Department, School or Faculty:
Department of Marketing.
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Creator:
Logie-MacIver, Elizabeth M.
Date:
2005
Department, School or Faculty:
Department of Marketing.
Social marketing and the mental health exchange : the case of young men
Creator:
McGuire, Darren Alexander.
Date:
2011
Department, School or Faculty:
Department of Marketing.
Joint ventures in the Peoples's Republic of China
Creator:
Pambos, Michael
Date:
1999
Department, School or Faculty:
Department of Marketing.
Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
Creator:
Al-Sulaiti, Khalid Ibrahim
Date:
1997
Department, School or Faculty:
Department of Marketing.
The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
Creator:
Hackley, Christopher E.
Date:
1999
Department, School or Faculty:
Department of Marketing.
Customers' behavioural contribution to the service encounter
Creator:
Katsaridou, Iliana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
The adoption of the marketing concept in the Iraqi food industry
Creator:
Al-Rawi, Khalid Whayeb.
Date:
1988
Department, School or Faculty:
Department of Marketing.
Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
Creator:
Lim, Cheng Hwa.
Date:
1997
Department, School or Faculty:
Department of Marketing.
The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
Creator:
El-Ghitany, Shawky El-Shahat
Date:
1989
Department, School or Faculty:
Department of Marketing.
The role of legal and managerial competences in the delivery of professional legal services
Creator:
Stokeld, Susan
Date:
2011
Department, School or Faculty:
Department of Marketing.
Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
Creator:
Alexander, Matthew James.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Trading Off : a grounded theory of pharmaceutical decision-making
Creator:
Black, Iain Russell
Date:
1999
Department, School or Faculty:
Department of Marketing.
An investigation of antecedents to social media engagement behaviours
Creator:
Goddard, Tara A.
Date:
2020
Department, School or Faculty:
Department of Marketing.
Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
Creator:
Kassem, Mohammed Fathy El-Sayed Mohammed
Date:
1985
Department, School or Faculty:
Department of Marketing.
Understanding tourists' holiday destination choices through the construct of perceived value
Creator:
Jailobaev, Temirlan.
Date:
2019
Department, School or Faculty:
Department of Marketing. and Strathclyde Business School.
Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food
Creator:
McDougall, Natalie.
Date:
2018
Department, School or Faculty:
Department of Marketing.
Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
Creator:
Centeno, Edgar.
Date:
2009
Department, School or Faculty:
Department of Marketing.
A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Creator:
Brodbeck, Heinz.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
Creator:
Abou-Kahf, Abdelsalam M.
Date:
1985
Department, School or Faculty:
Department of Marketing.
An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
Creator:
Analogbei, Mathew Abanum
Date:
2012
Department, School or Faculty:
Department of Marketing.
An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
Creator:
Osei-Frimpong, Kofi
Date:
2015
Department, School or Faculty:
Department of Marketing.
The strategic management of technology as a source of competitive advantage in small high tech firms
Creator:
Berry, Maureen.
Date:
1993
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
Creator:
Kheir-El-Din, Amr Hassan
Date:
1990
Department, School or Faculty:
Department of Marketing.
Marketing strategy in the State trading organisations in Iraq
Creator:
Al-Jabir, Kadhim A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Brand promise delivery from the customer-interface : employees' persepective
Creator:
Punjaisri, Khanyapuss.
Date:
2008
Department, School or Faculty:
Department of Marketing.
The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
Creator:
Felzensztein Jiminez, Christian R.
Date:
2005
Department, School or Faculty:
Department of Marketing.
Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
Creator:
Huang, Chun-Hua
Date:
1993
Department, School or Faculty:
Department of Marketing.
A study of switching behaviours in the B2B service sector
Creator:
Marck, Michael J
Date:
2008
Department, School or Faculty:
Department of Marketing.
Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
Creator:
Sherif, Hassan S. A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
Creator:
Morrison, Roberta.
Date:
2013
Department, School or Faculty:
Department of Marketing.
Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
Creator:
Solberg, Carl Arthur
Date:
1994
Department, School or Faculty:
Department of Marketing.
Message variation and source credibility in advertising
Creator:
Mualla, Naji D. Saleh
Date:
1986
Department, School or Faculty:
Department of Marketing.
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T
Date:
1996
Department, School or Faculty:
Department of Marketing.
Footsteps into the forgotten : consuming obsolescence
Creator:
Anderson, Stephanie Louise
Date:
2016
Department, School or Faculty:
Department of Marketing.
Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Creator:
Das, Sudipta
Date:
2016
Department, School or Faculty:
Department of Marketing.
Online fashion shopping experiences : web atmospherics and consumer's emotions
Creator:
Kawaf, Fatema.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of competitive performance in the British car market
Creator:
El Morsy, Gamal El-Din Mohamad.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Understanding Muslim consumers' acceptance of self-service technologies
Creator:
Al Oraini, Badrea Saleh.
Date:
2014
Department, School or Faculty:
Department of Marketing.
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
Creator:
Pyper, Keith.
Date:
2016
Department, School or Faculty:
Department of Marketing.
The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
Creator:
Soehadi, Agus W
Date:
2001
Department, School or Faculty:
Department of Marketing.
Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
Creator:
Morieux, Yves V. H
Date:
1986
Department, School or Faculty:
Department of Marketing.
Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
Creator:
Logan, Ashleigh T. J. M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
Creator:
McGregor, Sue L. T.
Date:
1992
Department, School or Faculty:
Department of Marketing.
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