Skip to Content
STAX
Toggle navigation
STAX
Login
Home
About
Help
Contact
Search STAX
Go
Search Constraints
Start Over
Filtering by:
Department, School or Faculty
Department of Marketing.
Remove constraint Department, School or Faculty: Department of Marketing.
« Previous |
1
-
100
of
145
|
Next »
Sort by relevance
relevance
date uploaded ▼
date uploaded ▲
date modified ▼
date modified ▲
Number of results to display per page
100 per page
10
per page
20
per page
50
per page
100
per page
View results as:
List
Gallery
Slideshow
Search Results
Examining consumers' continued use of retailers' branded mobile applications
Creator:
Al-Nabhani, Khalid
Date:
2019
Department, School or Faculty:
Department of Marketing.
Customer experience in the business-to-business context, drivers, measures and consequences
Creator:
Almoraish, Ahmed Abdulwadod Saeed.
Date:
2021
Department, School or Faculty:
Department of Marketing. and Strathclyde Business School.
Managing Customer Relationships MK416 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK500 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK412 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Consumer Behaviour MK410 exam papers
Department, School or Faculty:
Department of Marketing.
Small Business Marketing MK425 exam papers
Department, School or Faculty:
Department of Marketing.
Social Marketing MK418 exam papers
Department, School or Faculty:
Department of Marketing.
Sports Marketing MK419 exam papers
Department, School or Faculty:
Department of Marketing.
Business Relationship Marketing MK428 exam papers
Department, School or Faculty:
Department of Marketing.
Tourism Marketing MK424 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Marketing Communications MK421 exam papers
Department, School or Faculty:
Department of Marketing.
Introduction to Marketing MK111 exam papers
Department, School or Faculty:
Department of Marketing.
International Business Management MK415 exam papers
Department, School or Faculty:
Department of Marketing.
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Creator:
Stankovic, Tajana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
Creativity and the corporate brand within small to medium sized creative organisations
Creator:
Powell, Shaun Michael
Date:
2005
Department, School or Faculty:
Department of Marketing.
Marketing and export success
Creator:
Zeid, Eldessuki H.A.
Date:
1981
Department, School or Faculty:
Department of Marketing.
The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
Creator:
Boukis, Achilleas
Date:
2014
Department, School or Faculty:
Department of Marketing.
Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
Creator:
Onyia, Okey Peter.
Date:
2009
Department, School or Faculty:
Department of Marketing.
Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
Creator:
Plakoyiannaki, Maria - Emmanuella
Date:
2002
Department, School or Faculty:
Department of Marketing.
Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
Creator:
Abdel-Aziz Mostafa, Rasha Hussein
Date:
2003
Department, School or Faculty:
Department of Marketing.
The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
Creator:
Hussein, Hussein Mousa Ragheb.
Date:
1982
Department, School or Faculty:
Department of Marketing.
The interplay between social capital and the development of small professional firms
Creator:
Stringfellow, Lindsay.
Date:
2010
Department, School or Faculty:
Department of Marketing.
"Consuming Kate" : unpacking royal celebrity
Creator:
Logan, Ashleigh.
Date:
2013
Department, School or Faculty:
Department of Marketing.
The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
Creator:
Phiri, Thandiwe.
Date:
2009
Department, School or Faculty:
Department of Marketing.
Marketing Scotland's museums and galleries
Creator:
Bradford, Hugh
Date:
1992
Department, School or Faculty:
Department of Marketing.
Negatively-valenced influencing behaviour: forms, triggers and impacts
Creator:
Azer, Jaylan
Date:
2018
Department, School or Faculty:
Department of Marketing.
A study of target receivers' perception of the process of endorsement in advertising
Creator:
Fahad, Ghalib A.
Date:
1985
Department, School or Faculty:
Department of Marketing.
International strategy in professional business service industries : the case of the international marketing communications sector in UK
Creator:
Boojihawon, Dev K.
Date:
2003
Department, School or Faculty:
Department of Marketing.
The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
Creator:
Brady, Mairead.
Date:
2001
Department, School or Faculty:
Department of Marketing.
The impact of Middle East oil on world oil prices 1973-83
Creator:
Zainabdin, A. S.
Date:
1977
Department, School or Faculty:
Department of Marketing.
Purchasing development
Creator:
Jones, David Meirion.
Date:
1997
Department, School or Faculty:
Department of Marketing.
Marketing of management education : a case study related to the Strathclyde Business School
Creator:
Palihawadana, D.
Date:
1992
Department, School or Faculty:
Department of Marketing.
Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
Creator:
Guthrie, Wendy.
Date:
2000
Department, School or Faculty:
Department of Marketing.
The internationalisation of the British construction consulting sector and technology transfer in developing countries
Creator:
Mansfield, Nigel R
Date:
1990
Department, School or Faculty:
Department of Marketing.
Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
Creator:
Abdel-Mohsen, Tawfik Mohamed
Date:
1986
Department, School or Faculty:
Department of Marketing.
Consumer policy in the less developed countries : a Saudi Arabian context
Creator:
Habib, Raad Abdul-Kareem
Date:
1988
Department, School or Faculty:
Department of Marketing.
Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
Creator:
Anderson, Stephanie Louise
Date:
2013
Department, School or Faculty:
Department of Marketing.
"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
Creator:
Stephan, Julius Michael
Date:
2020
Department, School or Faculty:
Department of Marketing.
High growth firms in Scotland : customer perceived value creation and rapid firm growth
Creator:
Mawson, Suzanne
Date:
2013
Department, School or Faculty:
Department of Marketing.
An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
Creator:
Bauwen, Guy A.
Date:
2011
Department, School or Faculty:
Department of Marketing.
International opportunity enactment by small and medium sized enterprises in the UK
Creator:
Mamun, Khandker Md Nahin.
Date:
2015
Department, School or Faculty:
Department of Marketing.
Examining the online customer experience during a utilitarian search for online business advisory information and services
Creator:
McLean, Graeme.
Date:
2015
Department, School or Faculty:
Department of Marketing.
International strategic alliances in the UK fresh produce industry
Creator:
Gibbs, Juliette.
Date:
2003
Department, School or Faculty:
Department of Marketing.
Search behaviour : an analysis of information collection and usage during the decision process
Creator:
Fletcher, Keith, 1948-
Date:
1986
Department, School or Faculty:
Department of Marketing.
Constructing a practioner-based model of selecting celebrity endorsers
Creator:
Erdogan, Bayram Zafer.
Date:
2000
Department, School or Faculty:
Department of Marketing.
Relationship governance: structure and performance in industrial markets
Creator:
O'Toole, Thomas
Date:
1997
Department, School or Faculty:
Department of Marketing.
Perception and management of risk in the construction industry
Creator:
Orsaah, Sylvester.
Date:
1984
Department, School or Faculty:
Department of Marketing.
Framing practices, spaces and socialities of consumption in vintage
Creator:
Duffy, Katherine M
Date:
2014
Department, School or Faculty:
Department of Marketing.
National and organisational cultures and the influences on cross-border post-acquisition management and performance
Creator:
Quah Li-Anne, Penelope Elizabeth.
Date:
2003
Department, School or Faculty:
International Business Unit. and Department of Marketing.
Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia
Creator:
Kamaruddin, Abdul Razak
Date:
1993
Department, School or Faculty:
Department of Marketing.
"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
Creator:
Goode, Amy
Date:
2018
Department, School or Faculty:
Department of Marketing.
Analysing the critical influences on export entrepreneurship in a developing country environment : a focus on Nigerian manufacturing firms
Creator:
Ibeh, Kevin Iyk Nnamdi
Date:
1998
Department, School or Faculty:
Department of Marketing.
Key elements of building and developing online communities
Creator:
Ennen, Matthias
Date:
2013
Department, School or Faculty:
Department of Marketing.
Investigation into the dynamics of the B2B service of Audience Development agencies
Creator:
Reid, Emma A.
Date:
2016
Department, School or Faculty:
Department of Marketing.
The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
Creator:
Horan, Conor
Date:
2016
Department, School or Faculty:
Department of Marketing.
A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs
Creator:
Schellenberg, Michael Andreas Nicolas.
Date:
2017
Department, School or Faculty:
Strathclyde Business School. and Department of Marketing.
Factors associated with successful exporters : empirical evidence from Malaysia
Creator:
Mohamad, Osman Bin
Date:
1994
Department, School or Faculty:
Department of Marketing.
Virtual globals - marketspace and the internationalism of small technology-based firms
Creator:
Brock, Jèurgen Kai-Uwe.
Date:
2000
Department, School or Faculty:
Department of Marketing.
Mind stretching : a grounded theory for enhancing organisational creativity
Creator:
Andriopoulos, Constantine A.
Date:
2000
Department, School or Faculty:
Department of Marketing.
The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study
Creator:
McFadyen, Lynn.
Date:
2001
Department, School or Faculty:
Department of Marketing.
The contribution of market orientation to business success in the Libyan transitional economy : a mixed-methods approach
Creator:
Elkrghli, Sabri G. M.
Date:
2010
Department, School or Faculty:
Department of Marketing.
Innovation in a high technology B2B context : exploring networks, processes and management
Creator:
Möhring, Monika Maria
Date:
2013
Department, School or Faculty:
Department of Marketing.
Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
Creator:
Siampos, Anastasios.
Date:
2019
Department, School or Faculty:
Department of Marketing.
The management of customer feedback in the development of service orientation in the public sector
Creator:
Caemmerer, Barbara.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
Creator:
Dammann, Sven
Date:
2013
Department, School or Faculty:
Department of Marketing.
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
Creator:
Grougiou, Vassiliki Elias.
Date:
2008
Department, School or Faculty:
Department of Marketing.
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
Creator:
Becker, Sven H.
Date:
1995
Department, School or Faculty:
Department of Marketing.
Exploring leaders' strategies for managing negative emotions of sales people
Creator:
Alame, Fouad M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Canadian SMEs, export barriers and the internet
Creator:
Maltby, Neil
Date:
2011
Department, School or Faculty:
Department of Marketing.
Alliances and acquisitions : the selection process in the civil airline industry
Creator:
Signorini, Alessandro.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Unpacking visitor engagement : examining drivers of engagement in museums
Creator:
Taheri, Babak.
Date:
2011
Department, School or Faculty:
Department of Marketing.
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
Creator:
Grumball, Sarah Cara
Date:
2012
Department, School or Faculty:
Department of Marketing.
A study of consumers' identity construction within food culture
Creator:
Tonner, Andrea.
Date:
2012
Department, School or Faculty:
Department of Marketing.
The international marketing of educational services : implications for long-term policy planning
Creator:
Roche, Damien
Date:
1992
Department, School or Faculty:
Department of Marketing.
The analysis of consumers' decision-making style dimensions across different product classes
Creator:
Saleh, Rosli Bin
Date:
1998
Department, School or Faculty:
Department of Marketing.
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon.
Date:
2017
Department, School or Faculty:
Department of Marketing.
The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
Creator:
Chi, Shan Ju (Christine).
Date:
2012
Department, School or Faculty:
Department of Marketing.
Response to foreign investment regulations in Nigeria : the bargaining power model
Creator:
Ndackson, Danjuma
Date:
1987
Department, School or Faculty:
Department of Marketing.
Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
Creator:
Cydzik, Anna.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
Creator:
Giannakis, Damian.
Date:
2012
Department, School or Faculty:
Department of Marketing.
The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
Creator:
Bell, James David.
Date:
1994
Department, School or Faculty:
Department of Marketing.
The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
Creator:
Lee, Angie Lay Kiok
Date:
1993
Department, School or Faculty:
Department of Marketing.
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
Creator:
Stewart, Malcolm Hynd
Date:
2012
Department, School or Faculty:
Department of Marketing.
An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
Creator:
Oburai, Prathap.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
Creator:
Higggins, Leighanne.
Date:
2010
Department, School or Faculty:
Department of Marketing.
Small firm strategic alliances : the UK hotel industry
Creator:
Morrison, Alison J.
Date:
1995
Department, School or Faculty:
Scottish Hotel School. and Department of Marketing.
The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
Creator:
Hayer, Jaswinder Singh
Date:
2001
Department, School or Faculty:
Department of Marketing.
International expansion of small high technology based firms : the role of external linkages in international growth and development
Creator:
Jones, Marian Vanessa
Date:
1998
Department, School or Faculty:
Department of Marketing.
Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
Creator:
Ney, Jillian
Date:
2013
Department, School or Faculty:
Department of Marketing.
Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
Creator:
Gahein, Mohammed Mohammed
Date:
1986
Department, School or Faculty:
Department of Marketing.
International technology transfer : the case of licensing in Nigeria
Creator:
Monye, Sylvester O
Date:
1989
Department, School or Faculty:
Department of Marketing.
Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
Creator:
Higgins, Leighanne.
Date:
2014
Department, School or Faculty:
Department of Marketing.
Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
Creator:
El-Hajjar, Sawsan Yehia
Date:
1991
Department, School or Faculty:
Department of Marketing.
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula.
Date:
2004
Department, School or Faculty:
Department of Marketing.
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creator:
Johnson, Jeffrey E.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Creator:
Banerjee, Madhumita.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Key marketing factors in SMEs' international market entry mode choice
Creator:
Borchert, Oliver M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
The use of social media by exporting B2B SMEs : implications for performance
Creator:
Abdelmoety, Ziad.
Date:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing.
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Creator:
Huang, Lu.
Date:
2019
Department, School or Faculty:
Department of Marketing.
« Previous
Next »
1
2
Toggle facets
Limit your search
Type
Thesis
133
Exam Paper
12
Resource type
Doctoral thesis
125
Learning object
12
Master thesis
8
Creator
Anderson, Stephanie Louise
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad.
1
Abou-Kahf, Abdelsalam M.
1
more
Creators
»
Contributor
Hamilton, Kathy
5
Wilson, Alan
5
Gounaris, Spiros
4
Hewer, Paul
3
Wagner, Beverly
3
more
Contributors
»
Funder
Ministry of Higher Education, Egypt
1
Department, School or Faculty
Department of Marketing.
[remove]
145
Strathclyde Business School.
3
International Business Unit.
1
Scottish Hotel School.
1
Date
2016
11
2012
9
1986
8
2013
8
2001
6
more
Dates
»