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Department of Marketing
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An investigation of the interventional role of perceived norms on greener choice
Creator:
Zhou, Yuanyuan
Date:
2024 and 2023
Department, School or Faculty:
Department of Marketing
Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
Creator:
Mainz, Marsaili
Date:
2023
Department, School or Faculty:
Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Creator:
Mwenje, Tichakunda
Date:
2023
Department, School or Faculty:
Department of Marketing
Transformative service experiences in a mundane service setting
Creator:
Abu, Mimi Liana
Date:
2023
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
Creating a circular revolution : the Glasgow textile sector
Creator:
Darbyshire, Victoria Louise
Date:
2023
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
Creator:
Scally, Thomas
Date:
2022
Department, School or Faculty:
Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
Creator:
Chan, Kah Chee
Date:
1994
Department, School or Faculty:
Department of Marketing
Brand Building in a Fmcg Environment
Department, School or Faculty:
Department of Marketing
“Generally, I live a lie” : a study of transgender consumer vulnerability
Creator:
Duncan-Shepherd, Sophie
Date:
2022
Department, School or Faculty:
Department of Marketing
Taste for luxury, preference for counterfeits
Creator:
Sorochynska, Karyna
Date:
2023
Department, School or Faculty:
Department of Marketing
An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
Creator:
Sagmanli, Semih
Date:
2022
Department, School or Faculty:
Department of Marketing
An analysis of strategic resources in structurally diversified small farm businesses
Creator:
Obi, Afamefuna
Date:
2022
Department, School or Faculty:
Department of Marketing
Community food providers as a response to food poverty : an institutional theory perspective
Creator:
Gordon, Katy
Date:
2021 and 2022
Department, School or Faculty:
Department of Marketing and Hunter Centre for Entrepreneurship
Staging, experiences and outcomes in dark tourism settings
Creator:
Charusalaipong, Praosiri
Date:
2022
Department, School or Faculty:
Department of Marketing
Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
Creator:
Mukendi, Amira Monaie
Date:
2021 and 2022
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
Verifying Authenticity: Blockchain Technology as a tool to rebuild consumer trust in brand authenticity claims.
Creator:
Caulfield-Bailey, Lauren
Date:
2022
Department, School or Faculty:
Department of Marketing
Learning by internationalisation : the case of Syrian firms
Creator:
Kasem, Laila
Date:
2016
Department, School or Faculty:
Department of Marketing
Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
Creator:
Alyahya, Mansour.
Date:
2019
Department, School or Faculty:
Department of Marketing
When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
Creator:
Thanvarachorn, Archareeporn.
Date:
2021 and 2020
Department, School or Faculty:
Department of Marketing and Strathclyde Business school
Services & Retail Marketing MK212 exam papers
Department, School or Faculty:
Department of Marketing
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