Skip to Content
STAX
Toggle navigation
STAX
Login
Home
About
Help
Contact
Search STAX
Go
Search Constraints
Start Over
Filtering by:
Department, School or Faculty
Department of Marketing.
Remove constraint Department, School or Faculty: Department of Marketing.
« Previous |
1
-
100
of
145
|
Next »
Sort by date modified ▲
relevance
date uploaded ▼
date uploaded ▲
date modified ▼
date modified ▲
Number of results to display per page
100 per page
10
per page
20
per page
50
per page
100
per page
View results as:
List
Gallery
Slideshow
Search Results
The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
Creator:
Soehadi, Agus W
Date:
2001
Department, School or Faculty:
Department of Marketing.
Understanding Muslim consumers' acceptance of self-service technologies
Creator:
Al Oraini, Badrea Saleh.
Date:
2014
Department, School or Faculty:
Department of Marketing.
Message variation and source credibility in advertising
Creator:
Mualla, Naji D. Saleh
Date:
1986
Department, School or Faculty:
Department of Marketing.
A study of switching behaviours in the B2B service sector
Creator:
Marck, Michael J
Date:
2008
Department, School or Faculty:
Department of Marketing.
Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
Creator:
Huang, Chun-Hua
Date:
1993
Department, School or Faculty:
Department of Marketing.
Marketing strategy in the State trading organisations in Iraq
Creator:
Al-Jabir, Kadhim A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
The strategic management of technology as a source of competitive advantage in small high tech firms
Creator:
Berry, Maureen.
Date:
1993
Department, School or Faculty:
Department of Marketing.
Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
Creator:
Centeno, Edgar.
Date:
2009
Department, School or Faculty:
Department of Marketing.
Understanding tourists' holiday destination choices through the construct of perceived value
Creator:
Jailobaev, Temirlan.
Date:
2019
Department, School or Faculty:
Department of Marketing. and Strathclyde Business School.
The role of legal and managerial competences in the delivery of professional legal services
Creator:
Stokeld, Susan
Date:
2011
Department, School or Faculty:
Department of Marketing.
The adoption of the marketing concept in the Iraqi food industry
Creator:
Al-Rawi, Khalid Whayeb.
Date:
1988
Department, School or Faculty:
Department of Marketing.
Customers' behavioural contribution to the service encounter
Creator:
Katsaridou, Iliana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
Joint ventures in the Peoples's Republic of China
Creator:
Pambos, Michael
Date:
1999
Department, School or Faculty:
Department of Marketing.
How firms learn about new product development in their business networks
Creator:
Liu, Rebecca Ru-Yuh.
Date:
2010
Department, School or Faculty:
Department of Marketing.
Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
Creator:
Gahein, Mohammed Mohammed
Date:
1986
Department, School or Faculty:
Department of Marketing.
Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
Creator:
Ney, Jillian
Date:
2013
Department, School or Faculty:
Department of Marketing.
Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
Creator:
Giannakis, Damian.
Date:
2012
Department, School or Faculty:
Department of Marketing.
The analysis of consumers' decision-making style dimensions across different product classes
Creator:
Saleh, Rosli Bin
Date:
1998
Department, School or Faculty:
Department of Marketing.
A study of consumers' identity construction within food culture
Creator:
Tonner, Andrea.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Exploring leaders' strategies for managing negative emotions of sales people
Creator:
Alame, Fouad M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
Creator:
Becker, Sven H.
Date:
1995
Department, School or Faculty:
Department of Marketing.
The management of customer feedback in the development of service orientation in the public sector
Creator:
Caemmerer, Barbara.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Virtual globals - marketspace and the internationalism of small technology-based firms
Creator:
Brock, Jèurgen Kai-Uwe.
Date:
2000
Department, School or Faculty:
Department of Marketing.
Investigation into the dynamics of the B2B service of Audience Development agencies
Creator:
Reid, Emma A.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Key elements of building and developing online communities
Creator:
Ennen, Matthias
Date:
2013
Department, School or Faculty:
Department of Marketing.
National and organisational cultures and the influences on cross-border post-acquisition management and performance
Creator:
Quah Li-Anne, Penelope Elizabeth.
Date:
2003
Department, School or Faculty:
International Business Unit. and Department of Marketing.
Framing practices, spaces and socialities of consumption in vintage
Creator:
Duffy, Katherine M
Date:
2014
Department, School or Faculty:
Department of Marketing.
Perception and management of risk in the construction industry
Creator:
Orsaah, Sylvester.
Date:
1984
Department, School or Faculty:
Department of Marketing.
Constructing a practioner-based model of selecting celebrity endorsers
Creator:
Erdogan, Bayram Zafer.
Date:
2000
Department, School or Faculty:
Department of Marketing.
International strategic alliances in the UK fresh produce industry
Creator:
Gibbs, Juliette.
Date:
2003
Department, School or Faculty:
Department of Marketing.
Examining the online customer experience during a utilitarian search for online business advisory information and services
Creator:
McLean, Graeme.
Date:
2015
Department, School or Faculty:
Department of Marketing.
International opportunity enactment by small and medium sized enterprises in the UK
Creator:
Mamun, Khandker Md Nahin.
Date:
2015
Department, School or Faculty:
Department of Marketing.
An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
Creator:
Bauwen, Guy A.
Date:
2011
Department, School or Faculty:
Department of Marketing.
The internationalisation of the British construction consulting sector and technology transfer in developing countries
Creator:
Mansfield, Nigel R
Date:
1990
Department, School or Faculty:
Department of Marketing.
Purchasing development
Creator:
Jones, David Meirion.
Date:
1997
Department, School or Faculty:
Department of Marketing.
The impact of Middle East oil on world oil prices 1973-83
Creator:
Zainabdin, A. S.
Date:
1977
Department, School or Faculty:
Department of Marketing.
The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
Creator:
Brady, Mairead.
Date:
2001
Department, School or Faculty:
Department of Marketing.
A study of target receivers' perception of the process of endorsement in advertising
Creator:
Fahad, Ghalib A.
Date:
1985
Department, School or Faculty:
Department of Marketing.
Marketing Scotland's museums and galleries
Creator:
Bradford, Hugh
Date:
1992
Department, School or Faculty:
Department of Marketing.
The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
Creator:
Phiri, Thandiwe.
Date:
2009
Department, School or Faculty:
Department of Marketing.
The interplay between social capital and the development of small professional firms
Creator:
Stringfellow, Lindsay.
Date:
2010
Department, School or Faculty:
Department of Marketing.
The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
Creator:
Boukis, Achilleas
Date:
2014
Department, School or Faculty:
Department of Marketing.
Marketing and export success
Creator:
Zeid, Eldessuki H.A.
Date:
1981
Department, School or Faculty:
Department of Marketing.
Creativity and the corporate brand within small to medium sized creative organisations
Creator:
Powell, Shaun Michael
Date:
2005
Department, School or Faculty:
Department of Marketing.
Customer experience in the business-to-business context, drivers, measures and consequences
Creator:
Almoraish, Ahmed Abdulwadod Saeed.
Date:
2021
Department, School or Faculty:
Department of Marketing. and Strathclyde Business School.
Examining consumers' continued use of retailers' branded mobile applications
Creator:
Al-Nabhani, Khalid
Date:
2019
Department, School or Faculty:
Department of Marketing.
The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
Creator:
El-Ghitany, Shawky El-Shahat
Date:
1989
Department, School or Faculty:
Department of Marketing.
Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
Creator:
McGregor, Sue L. T.
Date:
1992
Department, School or Faculty:
Department of Marketing.
The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
Creator:
Horan, Conor
Date:
2016
Department, School or Faculty:
Department of Marketing.
Business Relationship Marketing MK428 exam papers
Department, School or Faculty:
Department of Marketing.
Introduction to Marketing MK111 exam papers
Department, School or Faculty:
Department of Marketing.
Canadian SMEs, export barriers and the internet
Creator:
Maltby, Neil
Date:
2011
Department, School or Faculty:
Department of Marketing.
Advances in Marketing Communications MK421 exam papers
Department, School or Faculty:
Department of Marketing.
Tourism Marketing MK424 exam papers
Department, School or Faculty:
Department of Marketing.
Small Business Marketing MK425 exam papers
Department, School or Faculty:
Department of Marketing.
Social Marketing MK418 exam papers
Department, School or Faculty:
Department of Marketing.
Managing Customer Relationships MK416 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Consumer Behaviour MK410 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK500 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK412 exam papers
Department, School or Faculty:
Department of Marketing.
Sports Marketing MK419 exam papers
Department, School or Faculty:
Department of Marketing.
An investigation of antecedents to social media engagement behaviours
Creator:
Goddard, Tara A.
Date:
2020
Department, School or Faculty:
Department of Marketing.
"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
Creator:
Goode, Amy
Date:
2018
Department, School or Faculty:
Department of Marketing.
Key marketing factors in SMEs' international market entry mode choice
Creator:
Borchert, Oliver M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
The use of social media by exporting B2B SMEs : implications for performance
Creator:
Abdelmoety, Ziad.
Date:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing.
Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Creator:
Das, Sudipta
Date:
2016
Department, School or Faculty:
Department of Marketing.
Negatively-valenced influencing behaviour: forms, triggers and impacts
Creator:
Azer, Jaylan
Date:
2018
Department, School or Faculty:
Department of Marketing.
Social marketing and the mental health exchange : the case of young men
Creator:
McGuire, Darren Alexander.
Date:
2011
Department, School or Faculty:
Department of Marketing.
Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
Creator:
Dammann, Sven
Date:
2013
Department, School or Faculty:
Department of Marketing.
Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Creator:
Haslam, Simon.
Date:
1999
Department, School or Faculty:
Department of Marketing.
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Creator:
Huang, Lu.
Date:
2019
Department, School or Faculty:
Department of Marketing.
The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
Creator:
Hackley, Christopher E.
Date:
1999
Department, School or Faculty:
Department of Marketing.
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Creator:
Logie-MacIver, Elizabeth M.
Date:
2005
Department, School or Faculty:
Department of Marketing.
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Creator:
Banerjee, Madhumita.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
Creator:
Al-Sulaiti, Khalid Ibrahim
Date:
1997
Department, School or Faculty:
Department of Marketing.
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creator:
Johnson, Jeffrey E.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
Creator:
El-Hajjar, Sawsan Yehia
Date:
1991
Department, School or Faculty:
Department of Marketing.
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula.
Date:
2004
Department, School or Faculty:
Department of Marketing.
Response to foreign investment regulations in Nigeria : the bargaining power model
Creator:
Ndackson, Danjuma
Date:
1987
Department, School or Faculty:
Department of Marketing.
An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
Creator:
Oburai, Prathap.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
Creator:
Higggins, Leighanne.
Date:
2010
Department, School or Faculty:
Department of Marketing.
The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
Creator:
Chi, Shan Ju (Christine).
Date:
2012
Department, School or Faculty:
Department of Marketing.
The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
Creator:
Lee, Angie Lay Kiok
Date:
1993
Department, School or Faculty:
Department of Marketing.
Small firm strategic alliances : the UK hotel industry
Creator:
Morrison, Alison J.
Date:
1995
Department, School or Faculty:
Scottish Hotel School. and Department of Marketing.
International technology transfer : the case of licensing in Nigeria
Creator:
Monye, Sylvester O
Date:
1989
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of competitive performance in the British car market
Creator:
El Morsy, Gamal El-Din Mohamad.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
Creator:
Solberg, Carl Arthur
Date:
1994
Department, School or Faculty:
Department of Marketing.
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
Creator:
Grumball, Sarah Cara
Date:
2012
Department, School or Faculty:
Department of Marketing.
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
Creator:
Grougiou, Vassiliki Elias.
Date:
2008
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
Creator:
Kheir-El-Din, Amr Hassan
Date:
1990
Department, School or Faculty:
Department of Marketing.
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon.
Date:
2017
Department, School or Faculty:
Department of Marketing.
An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
Creator:
Osei-Frimpong, Kofi
Date:
2015
Department, School or Faculty:
Department of Marketing.
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T
Date:
1996
Department, School or Faculty:
Department of Marketing.
Trading Off : a grounded theory of pharmaceutical decision-making
Creator:
Black, Iain Russell
Date:
1999
Department, School or Faculty:
Department of Marketing.
Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
Creator:
Lim, Cheng Hwa.
Date:
1997
Department, School or Faculty:
Department of Marketing.
An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
Creator:
Analogbei, Mathew Abanum
Date:
2012
Department, School or Faculty:
Department of Marketing.
Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
Creator:
Kassem, Mohammed Fathy El-Sayed Mohammed
Date:
1985
Department, School or Faculty:
Department of Marketing.
"Consuming Kate" : unpacking royal celebrity
Creator:
Logan, Ashleigh.
Date:
2013
Department, School or Faculty:
Department of Marketing.
Brand promise delivery from the customer-interface : employees' persepective
Creator:
Punjaisri, Khanyapuss.
Date:
2008
Department, School or Faculty:
Department of Marketing.
Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
Creator:
Alexander, Matthew James.
Date:
2012
Department, School or Faculty:
Department of Marketing.
« Previous
Next »
1
2
Toggle facets
Limit your search
Type
Thesis
133
Exam Paper
12
Resource type
Doctoral thesis
125
Learning object
12
Master thesis
8
Creator
Anderson, Stephanie Louise
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad.
1
Abou-Kahf, Abdelsalam M.
1
more
Creators
»
Contributor
Hamilton, Kathy
5
Wilson, Alan
5
Gounaris, Spiros
4
Hewer, Paul
3
Wagner, Beverly
3
more
Contributors
»
Funder
Ministry of Higher Education, Egypt
1
Department, School or Faculty
Department of Marketing.
[remove]
145
Strathclyde Business School.
3
International Business Unit.
1
Scottish Hotel School.
1
Date
2016
11
2012
9
1986
8
2013
8
2001
6
more
Dates
»